Xarelto

The Turning Point Hub was a way for Xarelto to utilize WebMD’s trusted platform to communicate with the vast WebMD audience who were already there searching for information on the relevant conditions. We worked closely with WebMD to develop branded content for the Hub that employed a complimentary look and feel as the branded website. Even though both the branded site and the WebMD Hub had patient led videos, WebMD’s voice created a unique lifestyle product that fit the WebMD audience.

For viewing efficiency, ISI has been removed from the following videos.

Janet: AFIB

Joe: DVT/PE

Harv: CAD/PAD

THE TURNING POINT HUB

The hub housed the videos as well as a very robust library of useful condition information and tips for condition management.

ALONG FOR THE JOURNEY

In partnership with WebMD, we created Along For The Journey to be an evolution of the The Turning Point project, and since we already had the site with the indication and treatment education, we wanted to have a support hub where patients that were already diagnosed could get lifestyle content to continue to live healthy lives with their conditions. We needed to make it unbranded due to regulatory guidelines but areas within the unbranded hub drove back to our patient indications on the original Turning Point Hub.

We worked with a functional nutritionist, Abra Pappa to create easy to follow and most importantly, appetizing videos about eating healthy with Afib and CAD/PAD.

We worked with a clinical exercise physiologist, Liz Heinke to create easy to implement workout routines that can be used by the AFib, DVT/PE and CAD/PAD audience.

ALONG FOR THE JOURNEY HUB

In partnership with WebMD, we developed a AFTJ hub that was sponsored by Janssen with the look and feel of their brand. The hub housed the videos and provided additional tools and tips for a healthy lifestyle.