Quinceañera

In 2019, Neutrogena was looking to win with young Latinx to grow teen usage, becoming the brand they turn to for perfect skin for Quiñce and beyond.

We teamed up with MiTú—the media leader in connecting brands to Latina youth. Together, we developed a comprehensive social-first program that offered advice and encouragement for young Latinas during a pivotal time in their lives—their Quiñce. The concept for the video was a great way to talk to both the young Latina and her mom, the sentimentality was central but not forced and the integration for the Neutrogena Acne product was particularly fun.