From here for here:
a cross-country campaign

Nestlé produces bottled water under various brand names depending on the region. These brands include Arrowhead, Deer Park, Ozarka, Poland Spring, and Zephyrhills.

What's unique about these sub-brands is that they are only sourced and sold within their region. So we crafted a campaign that's all about being locally made for the locals creating a tagline: From Here For Here.

The campaign was activated with a massive outdoor buy across the country, each brand having its own unique look and feel.