More To MS

People with invisible symptoms of MS like fatigue, memory loss, blurred vision to name a few, must constantly adjust to the difference between how they feel inside and how the world reacts to them when they look “normal and healthy”. Family members, friends, employers, and even doctors may doubt the validity or intensity of invisible symptoms. When questioned enough, one may even begin to doubt their own perceptions.

Armed with this insight, we led a two-pronged unbranded campaign that lead to an unbranded site “MoreToMs” for a revolutionary new MS drug, Ponvory. The partnership paired a lifestyle brand—Women’s Health and an endemic giant—WebMD and focused on showing a day in a life of women who are suffering from MS, their need to prioritize care and have access to mental support.

The partnership included videos and articles within publishers’ properties as well as social posts and memes through the partners’ social handles.