Aveeno was looking to connect with the younger Millennial consumer through their Aveeno Positively Radiant MAX Glow Infusion Drops product. The insight was that this audience wanted to do it all while feeling and looking their best but sometimes felt off balance. Aveeno had a unique opportunity to celebrate this mindset while offering a product that can swoop in during skin-SOS moments and bring balance to any routine. Thus, Glow Getters concept was born.

Through Hearst Digital Media, we tapped into the collective power of three relevant platforms – Women’s Health, Marie Claire & Cosmo with a social-first approach bringing the “Glow-Getter” campaign to life across platforms. We developed custom videos featuring comedians trying to balance their busy life and their skin.